Marketing Strategies to Recruit and Engage Adult Learners
Whether in-person or virtual, there are marketing resources to help recruit and engage learners everywhere.
Getting (and keeping) students’ attention can be a challenge. We’re here to help with free educator resources and marketing materials.
First, let’s take a moment to get to know the student audience better – a diverse group of adults with varying levels of completed education and current work and life commitments.
While each GED student is unique, there are proven techniques to promote your adult ed program, especially on social media where 9 out of 10 GED students actively spend their time.
When writing social posts, try to sound like a coach. Be empathetic, friendly and motivating; avoid sounding pushy, goofy, or bossy. For engaging visuals, use photos of real students on their GED journey and in life.
Here are some tips for running ads on social media:
- Boost top performing organic posts for greater reach
- Remarket to existing email lists, address lists, or website visitors
- Create look-alike audience from existing lists
- Test multiple sets of ad copy
Capturing attention online and offline helps to create a multi-touch experience for students to become familiar with the GED journey and build trust through consistency. Learn more about building campaigns here.
Visit our Educators and Administrators page for free classroom materials, teaching resources, professional development, and prep products.
On the GED PrintHub site you can order professionally designed brochures, flyers, pamphlets, and more. All materials are free outside of the shipping and handling costs.
Self-serve downloads are available in English and Spanish in the Promote Your Program section, where you can get printable flyers and customize them for your program.
We are always eager for feedback on what’s most useful to you. Share your ideas for marketing materials you’d like to see on our website in the comment section below.