Creative Brief

Marketing Creative Brief

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Project Title:*

Ex: Fall Promotion, GEDWorks - Amazon Launch, GED Flash Launch, etc.

Project Type & Deliverables:*

Ex: Webpage, Email, Event, Flyer, Campaign, Social Media, etc.

Project Description:*

Please provide a description of the project

Launch Date:*

Project Lead:*

Who is the main point of contact for this project?

Approver:*

Please list the 1 to 2 essential approvers for this project.

Business Objective:*

Ex: Register & attend an even; Purchase a product; Create an account

Audience:*

Who is the primary audience? Are there multiple audiences?

Tone:

Describe the tone of voice that should be used with this audience.

Required Information:*

Ex: Date of event, Deadlines to redeem, Email contact information

Additional Considerations:

Ex: List messaging or talking points you would like us to consider using

Attachments:

Max. file size: 2 MB.

Attach any relevant files, examples, etc for this project.